Where this came from
Why Lark exists
Lark began at my kitchen table, talking with friends about the trips we kept meaning to take.
I've planned trips for friends from university, work and everything in between. The time away was always worth it. Getting everyone to agree on dates, a place and a budget was the hard part.
After travelling to more than 30 countries, I know the trips I remember best weren't packed with sights. I'd rather it be good than perfect - the kind of good you get from someone who's actually been there, not someone promising flawless.
76%
Why Lark exists
Most group trips never leave the chat.
76% of group trips proposed by women never make it out of the group chat — only 24% actually happen. Successful trips take an average of 83 messages, nearly 19 hours, spread across 11 days. And 80% of women say they're the ones doing the most planning, versus 4% who think men are.
Too many decisions dilute the moment when everyone wants to go. Lark turns that energy into one clear plan, then gives the group something concrete to commit to.
Source: Talker Research for Discover Puerto Rico — survey of 2,000 U.S. women, June 12–18, 2026.